Sioux Empire United Way launches 95th campaign
New CEO guides the organization into the year ahead
The Sioux Empire United Way (SEUW) kicks off their 95th annual campaign this month, under the leadership of a new Chief Executive Officer, Lisa Romkema.
Romkema previously served five years as Campaign Director for SEUW and embraced the opportunity to return to the organization. Romkema said, “It is a privilege to lead an amazing team who works every day to connect those who need support with those who are looking for ways to make an impact.”
The 2025 campaign officially begins Sept. 3 with a week of activities and events to encourage the community to learn more about SEUW and get involved in their mission. The week’s events include:
- Free Scooter’s coffee sponsored by First PREMIER Bank/PREMIER Bankcard, Click Rain and Scooters.
- Flyboy Donut deliveries to local nonprofit agencies.
- The launch of a limited-edition Severance Brewing Company beer.
- A community meal served by SEUW staff and volunteers sponsored by First Interstate Bank.
- SEUW Night at the Levitt.
“There is a lot of enthusiasm as we prepare to announce the goal for this year’s campaign and kick off our fundraising efforts,” stated Romkema. “For nearly 95 years, SEUW has offered an opportunity for employers and their teams to support a number of organizations through our trusted Community Impact process. It’s thanks to our dedicated volunteers, donors and supporters can rest assured that their dollars are going to programs that serve an estimated 1 out of every 3 individuals in the Sioux Empire, whether that’s your clients, team members, or friends and family.”
In 2025, SEUW will support 37 nonprofits and 74 programs impacting the lives of children, vulnerable adults and people in crisis. Examples of the impact SEUW had in the last year include:
- 119,872 books were mailed to children through Dolly Parton’s Imagination Library.
- 26,296 youth were provided with mentoring and enrichment opportunities through community programming.
- 6,474 individuals received supervised care, transportation, or services to allow for continued independent living.
- 42,979 inquiries were answered and provided information, resources referrals and volunteer opportunities.
SEUW’s mission is to lead, sustain and nurture a unified, effective response to community needs. This is made possible through the support of many in the community. Building on last year’s campaign theme, SEUW is focused on giving “thanks to you” in honor of the time and financial support they receive from Chamber members, business leaders and community supporters.
To learn more about Sioux Empire United Way and how you or your organization can get involved, visit seuw.org.