Five Questions with Alex Peterson
Alex Peterson is the owner and baker of Baking Up A Storm, located at Lake Lorraine inside The BLU apartments. He holds an A.A.S. in Culinary Arts and Restaurant Management and has more than 20 years of experience in the food industry. Since 2014, he has lived in four different states and built a wide range of experience in catering, restaurants, hotels and convention centers. When he’s not busy at the bakery, you’ll likely find him training on his bike for RAGBRAI, hitting the slopes in winter or spending time with his daughter, Lillian, 3, and camping with family.
What inspired you to start Baking Up A Storm, and when did you realize baking could become a career?
I spent time in the kitchen with my mom growing up and helping her bake. I went to culinary school and disliked the baking courses, but I was asked to do a cake for a friend’s wedding and that cake was a huge success. I started baking on the side during my time working on the line in restaurants and hotels, realizing it’s stress relief for me. After moving to Sioux Falls back in 2020 and doing the Lake Lorraine farmers market, I found myself wanting to do this as a career. An opportunity arose and I found my current spot at Lake Lorraine.
What is your favorite thing about working and living in Sioux Falls?
I grew up in a small town in Iowa and Sioux Falls reminds me of that. I run into many people I know all the time. There is a small-town feel, but everything you need is here and not far away. There are so many activities and free things to do. There is always something going on.
Do you have a signature item or fan favorite that customers should absolutely try?
Fan favorite is the Bourbon Salted Caramel Cookie. It’s like chocolate chip oatmeal with bourbon and caramel. The caramel makes them soft, and the sea salt pairs well with the bourbon.
What do you value the most in your Chamber membership?
I value my membership by meeting new people and business owners. It’s a great way to get your foot in the door to create new partnerships. I also enjoy being part of the YPN group and having a group of young professionals you can relate to and build new friendships with.
What motivates you to keep doing what you do?
Early mornings and long hours I don’t wish on anybody, but what motivates me to keep going are the compliments I receive after someone has tried a product of mine. I also enjoy seeing my regulars come in and catching up since we last spoke.